Finding your cause

What drives you? What is that thing that makes you go to work every day? What defines you from everyone else? What’s your cause?

All of these are difficult questions, but probably the most important ones you need to answer when starting a new endeavor because if not, you may just be creating an empty shell.

With this post, I wanted to share the sources of inspiration in my journey to find my cause:

• People don’t buy what you do, they buy why you do it

• Only when you truly love what you do and you share it with others you will achieve the ultimate success

• Whatever you do, you need to push yourself to the limit

• The true meaning of disruption

I would like to finish this post with an insight I discovered a few weeks ago: we always thought our customers would use our service because they will save time and money. As we embark ourselves in the next phase of our tests, we have discovered that the main reason people use our service is because they feel empowered, dignified, trendy and free, in other words, they feel COOL.

People don’t buy what you do, they buy why you do it…