How two friends started Econduce to solve Mexico City’s traffic problems

Alejandro Morales and Eduardo Porta first met on the playground at the Sierra Nevada school in Mexico City, when they were six years old. The two friends have been close ever since. Growing up in DF, they experienced the problems associated with the city’s gridlocked transportation systems: traffic, noise, pollution and parking issues. While stopping […]

Two Steps Ahead

Most entrepreneurs that are fundraising focus their pitch for the current money needed, with some 5-year supporting financial plan. The storyline is about the now and about the far future. I would argue that the successful raise is the one that focuses on the next funding round, not this one. The logic is straightforward: no investor wants to be left […]